Dashboard Overview
All lead and campaign KPIs at a glance
Lead KPIs
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Total Leads
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In Follow-up
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Converted
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Upcoming Appts
This week
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Pending Followup
Need action
—%
Conversion Rate
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Lead Inflow Trend
Last 7 days
Appointments
Booked vs Completed
Campaign KPIs
Landing Page Performance
English LP vs Tamil LP — leads captured
Lead Source Breakdown
By UTM / campaign source
⚡ Today's Action Items
Leads needing your attention now
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📋 Recent Activity
Follow-ups logged today
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Lead Pipeline
Drag cards to update pipeline stage — syncs to Google Sheets
Appointment Calendar
Click any date to see appointments
📅 Upcoming Appointments
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Sun
Mon
Tue
Wed
Thu
Fri
Sat
Important Links & Resources
Quick access to all tools and references
Quick Access
Lead Tracker Sheet
Google Sheets · Master database
English Landing Page
consult.vaconsultancy.co.in/en
Tamil Landing Page
consult.vaconsultancy.co.in/ta
Meta Ads Manager
business.facebook.com
Main Website
vaconsultancy.co.in
Google Business Profile
business.google.com
Contact Numbers
Dr. Arul Gnanapragasam
+91 99444 95338 · Primary
Office / Staff
+91 86106 06267 · Secondary
Email
arulstructuraldesigner@gmail.com
Meta Campaign Details
📌 Campaign Notes
Targeting: Age 28–55 · Facebook + Instagram · Video + Carousel formats
Lead Form Fields: Name + Phone + Email + Project Type
Sub-CTA: Free · No obligation · We respond within 24 hrs
Cost per Lead Target: Under ₹150 · Form completion rate target: above 40%
Budget Rule: Never change audience or budget in first 7 days (resets learning phase)
Lead Form Fields: Name + Phone + Email + Project Type
Sub-CTA: Free · No obligation · We respond within 24 hrs
Cost per Lead Target: Under ₹150 · Form completion rate target: above 40%
Budget Rule: Never change audience or budget in first 7 days (resets learning phase)